Recently some designer aquaintances and I were discussing popular cultural trends and in a way making fun of them. In particular we mentioned how certain design elements are hugely popular for a while and then other elements come along to replace them. Certain things like cupcakes, chandeliers, certain font styles, patterns (damask) owls, polkadots, color schemes and the Honey Badger.
Yep, the Honey Badger. You may have never heard of a honey badger but many have. For reasons that only pyschologists with 100 years of training in the human psyche can explain, a youtube video of a honey badger went viral this past spring and designers jumped on the bandwagon and began designing honey badger t-shirts, mugs, mouse pads and every other kind of merchandise you can shake a stick at. Why?? Well, because the way our culture works, once something goes "viral" online it becomes popular offline and our society wanted a piece of the action by wearing or using something with a popular item on it. In this case it's the Honey Badger.
Anti-Honey Badger t-shirt design mostly for those in groups two and three.
The funniest thing about this new design is, 1.) it immediately won a Today's Best Award from the brilliant folks at zazzle (they hand those out to designs they believe will be good sellers) and it immediately jumped to the very first page of Honey Badger t-shirts on zazzle. Both funny and completely unexpected, I think instead of creating pop culture designs (which I don't do much of anyway) I'll stick with creating anti-pop culture designs for those of us that tend to find them either annoying, or can't figure out why in the world they're so popular in the first place.
Have a fantastically wonderful day!
Carla - Resident Mad Designer